Get to Know Us

Shuffle is a modern international marketing agency for musicians and labels, specializing in promotion on streaming platforms and social media.

Shuffle was founded by Shahar Caspi and Guy Tal, musicians and digital professionals with experience in advertising agencies both in Israel and globally, who launched Shuffle to help musicians and labels build a quality fanbase.

Shuffle’s core expertise lies in building an audience through listeners on streaming platforms, using the latest advertising and technological tools across various social media and streaming platforms.

Today, Shuffle’s founders lecture at leading music and sound colleges in Israel, work with international labels, and have been responsible for hundreds of success stories for musicians.

Shuffle was founded in 2018 and has since worked with over 1,000 artists worldwide.

We Are Shuffle

Shuffle-X team photo in a music studio workspace

FAQ

  • AI-powered music marketing uses machine learning and data analytics to identify the right audiences, optimize ad spend in real time, and predict which songs have the strongest commercial potential. Shuffle combines AI tools like the Promotability Report with expert campaign management to give artists a measurable edge.

  • The Promotability Report is a free AI-powered diagnostic tool by Shuffle that scores your music across six dimensions — song marketability, brand identity, content output, audience foundation, platform strategy, and rollout readiness. It gives you a 0–100 score with actionable insights in under 4 minutes, benchmarked against real Spotify data.

  • Shuffle uses performance analytics at every stage of a campaign — from pre-release diagnostics with the Promotability Report, to real-time A/B testing on Meta, TikTok, and YouTube, to post-campaign Spotify growth tracking. Every decision is data-driven, not guesswork.

  • Shuffle offers full-service digital marketing campaigns including Meta Ads (Instagram & Facebook), TikTok Ads, YouTube Ads, Spotify Playlist Promotion, PR & Radio outreach, and worldwide marketing. These are now enhanced with AI tools and analytics to maximize results at every budget level.

  • Yes. Shuffle supports artists building toward live performances by growing real fan bases — not just streams. Our audience-building campaigns target listeners who show genuine engagement signals, including the kind of fans most likely to attend shows and buy tickets.

  • Shuffle works with independent artists, managers, and labels of all sizes. Whether you're building from the ground up or scaling an existing release strategy, our AI tools and campaign infrastructure are designed to be budget-efficient and results-focused at every level.

Ready to Launch Smarter? Let's Talk

    Or Send a direct message

    Info@wershuffle.com

    169 Madison Ave STE 11073 New York, NY 10016

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